English for marketing and advertising : manuel

English for
Marketing and Advertising

• English for Marketing and Advertising is designed for :
• those people who are studying English with a special focus on the world of marketing and the advertising media;
• people working in the fields of marketing, advertising and communication who need to brush up on their English.
• English for Marketing and Advertising is suitable for work in class or for self-study.
• Each of the 12 units of English for Marketing and Advertising covers one particular theme - targeting the consumer, choosing the media, product endorsement, organising a campaign, ethical advertising, etc.
• Within each unit, the activities vary from vocabulary work to free discussion and are based for the most part on authentic material, both written and visual.
• The "Language in use" section in each chapter presents and practises a point of grammar that needs particular attention.
• English for Marketing and Advertising is also :
• a 60-minute CD containing dialogues, interviews and discussions for listening comprehension ;
• a "corrigé" of the exercises.